Advantages of organisational surveys

• It separates facts from opinions
• It can be used to obtain unbiased management information
• It can identify areas of opportunity
• It is relatively cheap and fast ( it makes good economic sense)
• It provides a bottom-up view of the organisation
• It highlights the suitability for innovation and change
• It shows potential fit and misfit in mergers and acquisitions

Disadvantages of organisational surveys

• Not everything is measured in a survey
• Surveys just look at particular aspects of people's beliefs and actions without looking at the context in which they occur
• A survey cannot generate better results than the measures used to gather the data.
• A survey in itself cannot improve performance

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