Why do organisational surveys fail?

A large number of surveys are more than a waste of time, they are expensive and cause more aggravation than they are worth. The reasons why surveys fail are:

• No prior planning
• No real understanding of what is to be measured
• No effort to understand the environment
• No professional involvement in planning the survey and compiling the questionnaires
• No preparation and involvement of stakeholders
• No understanding of the organisational culture
• No sensitivity to confidentiality
• Incomplete feedback
• No clear action plan
• Hidden agendas by management or Human Resources
• Not understanding that the whole process is actually a change process

These reasons highlight the necessity to ensure that surveys are done effectively, with minimum pain and maximum results.

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